The importance of responsive web design goes beyond aesthetics or following the “hottest web design trends.”Ī responsive website has a positive impact on overall visitor experience, engagement, and ultimately, conversions. Here are three suggestions to help make your above-the-fold content more powerful: 1. If the page has not finished loading, 9% have started scrolling within four seconds anyway.īut no matter what device your visitors are using, it’s essential to show them immediately why your site is worthy of their attention! In fact, a MOVR report concluded that 11% of mobile users start scrolling within four seconds when the web page has finished loading. Data tells us that mobile users are willing to scroll to get the information they’re looking for. There have been plenty of heated discussions about this topic, especially now that mobile users have eclipsed desktop users in terms of browsing volume. Most web designers and SEO professionals recommend adding the most valuable pieces of information above the fold, while others claim that there are other factors to focus on.
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You need to make sure there’s engaging content above the fold of your website, whether that’s an eye-catching photo or video, an interesting headline, or some combination of these. See why it’s so critical to focus on grabbing their attention as quickly as possible? Visitors land on your web page with an attention span that’s surprisingly short-around 8 seconds. This means they’re accustomed to scrolling in order to see all the vital information.
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This practice is not as crucial as it once was, because most web users today prefer browsing on smartphone screens. The end goal is to encourage visitors to check out the rest of the page’s content. In the digital world, “above the fold” refers to the visible section of the web page that users see before scrolling. The “above the fold” methodology is part of designing websites, too. Similarly, advertisers prefer this section of the paper for displaying ads because everyone will see it, even when the newspaper is simply sitting on a stand.
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Publishers want to grab attention and entice people to buy their paper! That’s why all the most important news of the day is printed above the fold. This is still part of the newspaper industry: when you buy a newspaper from a stall, only the upper half of the paper is visible. They folded them, so only the top half of the front-page content was visible. Back then, presses printed on large sheets of paper which were too large to be displayed on a newspaper stand. The term “above the fold” comes from the early days of publishing in the 1700s.